ASTON MARTIN LAGONDA TARAF
ASTON MARTIN LAGONDA TARAF. New, delivery miles, in stock, full Aston Martin warranty. Full Opulence specification includes Ceramic grey metallic paintwork, Piano black pack including door handles, Vertex special order quilt leather, iPad rear seat infotainment, refridgerator and Bang & Olufsen BeoSound ultimate package. VAT qualifying.
The Lagonda brand was founded in 1906 by Wilbur Gunn. Lagonda won the Le Mans 24h race with a Lagonda M45R driven by John Stuart and Luis Fontez. The Lagonda Rapide V-12 1939 was the most expensive car in the United States at the time of its launch. The company however filed for bankruptcy soon, and was bought by Alan Good, who outbid Rolls Royce for the company. In 1947 Lagonda was bought by David Brown, who had also bought Aston Martin. The brand came back in 1976 with the William Towns designed angular Aston Martin Lagonda, which was released as an Aston Martin car. However the model was discontinued in early 1990, effectively ending the brand name at the same time.
Aston Martin decided to revive the Lagonda brand in 2009, to expand outside its traditional sporting realm into untapped segments such as luxury saloons and celebrate Lagonda’s centennial anniversary. “The ASTON MARTIN Lagonda brand would allow us to develop cars which can have a different character than a sports car,” said CEO Ulrich Bez in a statement. “Lagonda will have its own niche with luxurious and truly versatile products suitable for both existing and emerging markets”.
The Aston Martin Lagonda Taraf project was undertaken by Aston Martin’s Q division which specialises in commissioning bespoke cars and customising existing models to specifications. The final full-size model was completed in 8 months of the first studio sketches in January 2014. Marek Reichman attributed the swift execution to lessons learnt from the production of the Aston Martin One – 77, which took two years.
The TARAF is intended as a homage to the Aston Martin Lagonda, which was produced between 1976 and 1990. A total of 645 of those cars were produced, each of which took 2200 man hours to build.
The Aston Martin Lagonda Taraf is powered by a 48-valve, 6-litre V12 producing 540HP and 465 lb-ft of torque. It has a maximum limited speed of 195 miles per hour (314 km/h).
Top Gear reported that the Aston Martin Lagonda Taraf was undergoing hot weather testing in Oman in September 2014. The car was put through 14,000 miles (23,000 km) of testing in four weeks in temperatures ranging between 30–50 C. The car was subsequently unveiled in the 2014 Geneva Motor Show.
The car began production in 2016, with the company saying that only 200 cars will be made. The Taraf is produced in Aston Martin’s plant in Gaydon, Warwickshire. When Andy Palmer took over as the CEO, he had the car’s potential markets widened to include Europe, USA, Singapore and South Africa. He also had the number of cars to be produced increased to 200. The car is the most expensive four-door saloon in the world as of April 2017.
The body panels are made of carbon fibre reinforced plastic (CFRP), which then receives a seven-layer paint job besides polishing and elbow grease. The car made a run at the 2015 Goodwood Festival of Speed. The production will end by December 2018, with 150 cars expected to have been sold by then.
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